Oppo relives legendary moments from the Wimbledon tennis tournament by turning black and white into color. This is part of the Courting the Color campaign to celebrate the return of the Wimbledon tournament after it was canceled in 2020 due to the COVID-19 pandemic.
As an official partner of Wimbledon, Oppo has partnered with Getty Images to convert monochrome photos from Wimbledon decades ago and turn them into color photos with the help of technology.
"Together with our partner Getty Images, which uses its expertise in photographic restoration, combined with Oppo's 1 billion color standard, produces colorful emotions and passion that bring the spirit of the game to life and bring people one step closer to understanding the history and culture behind the sport that we love it," said Oppo UK Managing Director Kevin Cho in a virtual press conference, Friday (25/6/2021).
There are seven photos restored as part of this campaign. One of them is a photo featuring Althea Gibson and Arthur Ashe, the first two African-American athletes to win Wimbledon in the 1950s.
These photos can also be enjoyed on the Oppo Find X3 Pro whose screen is equipped with a Complete Path Color Management System. The Find X3 Pro's screen can also display colors adapted to the ability of the user's eyes, including color-blind and color-blind users.
Through this campaign, Oppo also invites tennis fans to enjoy Wimbledon more closely. Moreover, at this year's event the capacity of spectators who want to watch live in the stadium is limited.
"We have even been behind the scenes to bring fans closer to the experts and experts who plan Wimbledon, especially this year with the extraordinary efforts made to host Wimbledon under strict COVID regulations," said Cho.
According to Cho, in the future technology will play a bigger role in helping fans enjoy their favorite sports matches anywhere and anytime.
"For example, fans can get data on the field and off the field so they can appreciate moments from players who produce competitive moments, how referees can get data so they can make the right decision," said Cho.
"Or technologies like AR and VR that have the potential to bring real-life experiences not only to fans on the field but also offline, at home, anywhere," he concluded.
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APPS & GAMES