All the changes offered by the iPhone 12 managed to attract the attention of users. The proof is that in just 7 months since its launch, this Apple phone has sold more than 100 million units.
This is the result of a recent study by Counterpoint. When compared to its predecessor, the iPhone 11 needed an additional two months to sell for the same price.
Therefore, the achievement achieved by the iPhone 12 is the same as the iPhone 6 released in 2014.
If the success of iPhone 6 is due to design changes and the screen becomes larger, the success of iPhone 12 is due to the use of OLED screens in all series. In addition, all variants support 5G connectivity.
According to Counterpoint, the Average Selling Price (ASP) of the iPhone 12 series is at an all-time high. This is one of the reasons why the new series makes more money, Apple's income is 22% higher compared to the 11 series in the seven months since its launch.
The research results also show that the iPhone 12 Pro Max is the most preferred variant, with a market share of 29%. In comparison, the iPhone 11 Pro Max's market share is only 25%.
The iPhone 12 Pro Max is the best seller in the US, accounting for 40% of global sales until April 2021. The reason is that this phone brings quite a lot of improvements but the price is the same as the iPhone 11 Pro Max.
In addition, it was also supported by aggressive carrier promotions, so that sales of the 12 Pro Max soared and made it the highest selling in the US consistently since December 2020. The iPhone 12 series was also somewhat less affected by the disease outbreak than the iPhone 11 series. Many users postponed device upgrade this year. As the outbreak was upgraded to series 12.
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