Tinder is back with the interactive story feature 'Swipe Night: Killer Weekend' that can be played and discussed with match partners. Swipe Night was actually done last year but this year it is getting more developed.
Swipe Night is one of Tinder's best features, which won an award from Cannes 2021 and was nominated for an Emmy 2021.
Swipe Night: Killer Weekend has released its first episode. Later, you will act as yourself who will join a group of friends to attend a birthday party for your best friend on the weekend. Suddenly, an odd scary incident happens and ruins the party so you have to solve the mystery.
Papri Dev APAC Communications Tinder said at a press conference on Tuesday (9/11/2021) that the Tinder team was ready from the creator, engineer side, to the script business so that the story was more interesting.
"At first the user can only watch the story and navigate, this time the user has many choices and is also played from a first-person perspective. The problem can be different, there are different clues, different objects and you can say it's really fun. This will be very fresh and fantastic, " said Papi.
Remember you, every choice that is clicked by the user will affect the next chapter so that it will add spice to the fun. Previously, from Swipe Night 2020 event data, there were already 20 million users who experienced this experience and there was a 20% increase from the match side.
"This is what makes Tinder do new things with different genres and things," he added.
Kyle Miller, VP Product at Tinder, also briefly said a few things about Swipe Night: Killer Weekend. Later there will be interesting characters that are ready to be launched so that users can be more confused and curious.
"Users can work with anyone to solve this mystery. We brought a new genre in the hope of creating conversations and encouraging members to collaborate. This is very interesting for users because there are already 30,000 users who have written looking for a partner in their bio," said Miller. .
Miller added that Tinder has been doing its best from behind the scenes until the feature has been taken advantage of by others. Btw, has anyone tried the Swipe Night feature yet?