This article is not just about how to get your website to appear in Google searches. More than that, if you implement it well, it has the potential to rank on page 1 of the world's largest search engine.
Appearing and being on page 1 of Google, is essential for any kind of business today. Also as an effective way to bring your site together with many people. This is clear, will give you various advantages.
It's no secret that the average modern man relies on Google searches for his daily needs. Starting from looking for the latest trends, socializing, looking for recommendations, finding and buying products/services, to solving problems.
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It's a little difficult, living life without Google in today's digital age. On the other hand, a website is an important tool to build your presence online. Including business! Appearing and being easily found by users is a way of increasing their visibility.
The best way to do that, is through SEO (Search Engine Optimization) techniques. This handy guide, lets you do it yourself. Let's start right away, what are the factors that can help your website appear in Google searches.
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How to Make Your Website Appear in Google Search Through SEO Techniques
In this guide, there are 10 simple steps that can make sure your site shows up on Google.
1. Give Google Access To Find Your Site
When creating a website, make sure that your domain is indexed by Google. To see it do a search on Google with the format site:domainname.com. If your page isn't indexed yet, there's a chance that your settings might accidentally block Google from accessing your website.
For WordPress users, go to the dashboard menu and navigate to settings, and click 'read'. Make sure to uncheck the 'block search engines from indexing this site' section
2. Upload Sitemap to Google
Sitemaps are useful for helping Google crawl and find pages from your website. To create a sitemap easily and automatically, maybe the right website plugins can help.
3. Write quality content
Quality content actually affects high rankings. Create topic ideas that are relevant to your target audience, and create evergreen blog content with complex discussions about those ideas.
Sourced from entrepreneur posts, there are a number of studies that show that some posts on page 1 of Google have content that has more than 1100 words.
4. Keyword Research
Keyword research is needed to find out what topics have a high search volume on Google. Of course that is relevant to the niche of your business website or blog.
At this stage, your homework is to understand how;
Look for keywords that have the potential to bring traffic to your website
Knowing the level of difficulty & competition for the keywords you choose
Then, determine the priority of the main keywords that your website is targeting
The method? Again we need to take advantage of Google, you can use Google tools for keyword research through:
Google Keyword Planner, a feature obtained from the Google Ads service.
Google Trends, useful for finding trending keywords in real-time.
Google Search Console, can get new keywords based on the performance of your website.
Google search, just enter the topic in the search, then Google will display keyword recommendations that users are often looking for.
In addition to Google's free tools, third-party SEO tools are also the best option for getting the right keywords.
5. Website Analysis Through Google Search Console (GSC)
Registering your website in this free tool is one way to get your website to appear in Google searches. GSC allows you to analyze website development, inspect URLs, and add sitemaps.
6. Target Long-tail Keywords
Honestly, short-tail keywords that have thousands or even millions of search volume are mostly targeted by large sites that have high authority. If you're just starting out on a website, you probably don't have any authority or appeal of your own. To compete in popular keywords, of course, it will still be very difficult.
Tips, you can target long-tail keywords or better known as 'Long-tail Keywords' There are many long-tail keywords with easier competition and difficulty level out there. Short keyword 'online business' with estimated search volume of 40,000 and SEO difficulty level 60 Compare with Long-tail keyword 'small capital online business idea' with estimated search volume of 170 and difficulty level 42
Maybe using long-tail keywords doesn't bring as much traffic as short keywords. However, if you produce long-tail keywords consistently. So, you can get quite a lot of visitor opportunities too.
7. Content Optimization
After finding the content focus keywords, make sure they are added in the right places in your post. The correct optimization is by entering keywords in the
Title (and at the beginning of the title)
· Meta description
· Permalinks /URL
· The beginning of the content and within the content
· Sub-headings (Heading 2, 3, or 4)
8. Regularly Update Posts
Because your strategy is targeting long-tail keywords. On one piece of content, you cannot enter more keywords. This means producing more content for your website. With the production of a lot of content, your chances of appearing on Google are not impossible anymore. Logically, the more you write, the more pages Google indexes, the greater the chances of traffic coming to your website.
Do it regularly, and consistently. Surpass your competitors, and get in the rankings!
9. Mobile-Friendly Website
Most of the people do a search on Google using their mobile device. That's why, a mobile-friendly website can help optimize and be a way for websites to appear in Google searches.
10. Pay attention to Website PageSpeed
Websites with long loading times, of course, have a lower score both in the eyes of Google and users. To see the speed of the website, you can visit PageSpeed.web.dev, enter the URL and wait for the results. There are many things that affect slow website loading, for example website templates, plugins, etc.
11. Play Internal Link
How to get a website to appear in Google searches is a tip in an On-page SEO strategy. When you are entering a blog post, you can include internal links that are relevant to the topic being discussed.
12. Get Backlinks for Your Website
In short, a backlink means a link from another website that points to your website. In the eyes of Google, backlinks become a 'signal' or 'voice' for your website or content.
Even now, even though Google's algorithm keeps changing. Backlinks remain at the top as a factor that affects website rankings.
There are various ways you can do to get backlinks, for example:
Produce high quality content so other websites have a reason to embed a link to your website as a referral.
Create infographics that other people and you can use as sources.
Guest Posting or posting articles on other people's sites that allow us to place a link to our site.
Creating links in web 2.0. Like social media for example.
Press Releases.
Etc.
In fact, there are many sources of free backlinks that you can reach out to. Web 2.0 is one simple example that you can reach.
13. Optimize Local Search
This method can be used if your website is aimed at local business owners. In SEO, this is more commonly known as local SEO. A place for Google to direct specific searches according to the geographic location of its users.
Basically, there are a lot of people who do a Google search to find the closest business around their area.
Here the role of the Google MyBusiness tool is used.
To start appearing on Google Maps, you can register your business on Google MyBusiness and optimize it. This one service, you can use to:
Claiming a business on Maps
Add a complete profile: website address, business contact, working hours, and location point.
Conclusion
For those who are just starting out, the way to get a website to appear in Google searches is not an instant thing.
Especially to be in the main rank. In fact, many well-known webmasters and businessmen spend a lot of capital and time on their website campaigns.
When you have started, target your website to be on page one. Because most users won't scroll to page 2 when doing a search, let alone pages 3, 4, and so on.