Search Engine Optimization (SEO) is now a widely used technique to increase visibility on search engines. Not only that, SEO rules can even invite more potential buyers to boost business transactions.
SEO techniques can also be utilized by local MSMEs to increase sales and expand business. Considering that by optimizing for SEO, the product will certainly be easier for buyers to find on search engine pages.
Here are five SEO tips that SMEs can use to increase sales.
1. Writing Product Name
The name of the product is the first thing that is often sought by buyers. When writing the name of the product, you should write it according to the product being sold. If the product name is appropriate, this will make it easier for potential buyers to find the desired product.
2. Product Description According to Keyword
In addition to the product name, be sure to also pay attention to writing product descriptions. To attract potential buyers, use relevant keywords to make them more interested. Writing relevant descriptions will also make the product being sold appear on the search page, making it possible to attract the right potential buyers.
Complete product descriptions clearly to make it easier for buyers to find the products they need. Business activists can use the 'Market Insights' feature to find product keywords that are often searched for by potential buyers. For example, for Sambal products, relevant keywords, for example: Sambal Matah, Sambal Dabu-Dabu, and Sambal Bawang.
3. Add Relevant Links
Including store account links on social media pages or managed sites is also important to increase the number of visitors. Not only that, it can also encourage sales and increase the trust of potential buyers.
"Adding store account links on social media, as well as linking to product-relevant sites will also optimize SEO performance.
4. Optimize Product Visuals
When buying a product, product images or photos are one of the priorities that buyers often pay attention to. So, make sure to include a clear image or video.
Photos or product images can help increase the number of potential buyers who visit the product page. The greater the number of visitors, the more positive the order of the store's rating in search engines will be.
Use clear, clear and attractive photos so that potential buyers feel lured to see your product.
5. Combine Keywords
Keywords are also important for optimizing SEO. However, make sure the keywords you use are relevant to the product you are selling. The combination of keywords that are related to the product will make it easier for potential buyers to find more specific items.
An example of how to name a good product is to include the type of product, brand, and description (model/pattern, type or color). For example, 'Mukena Wanita (brand) Merah Size M' will be easier for potential buyers to find.
Well, those are the five tips for optimizing SEO to increase sales.