The presence of a pandemic has formed a new trend called Work From Home or popularly known as WFH. This means that workers are required to complete their work from home. Of course this demand requires adequate computing.
This is in line with GFK data which shows that the stay-at-home trend or also WFH is still driving double-digit growth in various sectors including consumer electronics, with a total sales value growth of 19.6% in 2021. by 13% in 2019.
The same report is shown by IDC for the third quarter 2021 or Q3 2021 reports for the Indonesian market. Tremendous growth was demonstrated in both the consumer and commercial PC segments, with a total increase of 57.4%
"With these changes, there has been an increasing demand for high-performance computing and graphics technologies to match the advancements in technology applications used by students, professionals, creators and gamers who require more computing and better visuals," said Peter Chambers, Managing Director. AMD Director - Sales, Asia Pacific & Japan, in the statement we received.
Entry-level
AMD's strategy to answer the needs of WFH starts from the entry-level which is the largest segment in the PC. This chip manufacturer has the AMD Athlon series of processors that are able to offer ideal performance for daily computing, both in the mobile and PC segments.
Proven, packed with attractive prices, according to IDC in 2021 to Q3 compared to the previous year in the same period, AMD Athlon processors in the mobile segment have experienced year-on-year (YoY) growth of 128% in Indonesia
"Shows that AMD Athlon processors remain an attractive choice for our customers. Demand for AMD Athlon desktop processors continues to exist because of their responsiveness and outstanding efficiency for everyday productivity, internet browsing, and multi-tasking," said Peter.
High performance
In this realm, the options offered by AMD are more diverse. From just the Ryzen 5000G equipped with an integrated graphics chip, to the Ryzen 5 5600X. Ryzen 5000G, for example, is promised to have a capable graphics performance with an integrated Radeon chip.
"Mainstream consumers may find our APUs like the AMD Ryzen 5 5600G and AMD Ryzen 7 5700G attractive. With up to 8 "Zen 3" processor cores built on 7nm technology, both processors are capable of delivering extremely fast responsiveness and multi-functional performance. -threaded for mainstream PCs," he explained.
Meanwhile, for higher performance or enthusiasts, users can consider the AMD Ryzen 5 5600X processor. This processor is set up to offer the best performance combined with a discrete graphics card. Some suitable choices are the AMD Radeon RX 6600 and AMD Radeon RX 6600 XT graphics cards, both graphics cards are equipped with the groundbreaking AMD RDNA™ 2 architecture, designed to provide the best 1080p gaming experience.
Mobile gaming invasion
Although not directly, AMD began to take part in the high popularity of mobile gaming. In collaboration with Samsung, AMD has brought the AMD RDNA 2 graphics architecture into the next generation Exynos mobile chip, the Exynos 2200. This chip is known to be embedded in Samsung's upcoming flagship smartphone, the Galaxy S22 series.
"As our CEO Lisa Su announced at COMPUTEX this year, AMD is also working closely with Samsung to bring the AMD RDNA 2 graphics architecture to the next generation Exynos mobile chips for flagship mobile devices. While we cannot comment further on plans around this, " said Peter.
AMD Advantage
AMD itself is focusing on its new platform called AMD Advantage. This platform is the standard for a laptop that has excellent gaming capabilities. By combining all AMD technology in it, laptops on this platform are more aimed at mobile gamers who need the best performance.
The AMD Advantage framework is dedicated to competitive pro-gamers, who are looking for PCs built exclusively for gaming because they require more cores, faster clockspeeds, and the best GPU performance.
"The AMD Advantage system has been designed and engineered exclusively for high-performance gaming and will not be the ideal effective standard for casual gamers with different expectations," concluded Peter.