Genshin Impact game company, MiHoYo, announced that they will change their name to HoYoverse. Even so, for the Chinese region, the mention will still be the same. So this only applies to areas outside the Bamboo Curtain country.
"Today we are very excited to announce the official launch of our all-new and forward-thinking brand, HoYoverse," said miHoYo.
According to him, the new name aims to create and provide an immersive virtual world experience to players around the world. In their opinion, this reflects a commitment to providing high-quality and diverse content.
The name change itself has been implemented on the Genshin Impact website. Where previously, genshin.mihoyo.com, has now evolved into genshin.hoyoverse.com/en/. Including the use of a new logo in the footer of the official website.
"Our mission in founding HoYoverse is to create a vast and content-based virtual world, which integrates games, anime and various other types of entertainment. This will give players a high degree of freedom," said Haoyu Cai, co-founder and CEO of HoYoverse. .
He added that they would continue to focus on long-term strategies. Starting from consistently conducting research, providing innovation in various fields, including Artificial Intelligence (AI).
A little information, previously miHoYo had caused a stir in the Genshin Impact community. This is because his name is not in the publisher column in the game marketplace, the Epic Games Store.
They changed it to Cognosphere. Also included in mobile device app stores, both Google Play Store and App Store.
"To ensure the safety and convenience of online transactions, we will continue to listen to player feedback and look for more eligible payment options globally. Meanwhile with more entities involved, publisher Genshin Impact on the Epic Game Store, has been updated to Cognosphere PTE. LTD. ," wrote miHoYo.
"Those who will be responsible for publishing work on various platforms. Quality services will remain guaranteed," he added.