Ramadan is getting closer. Are you one of those people who have planned their purchases from now on? Or are you ready to intensify advertisements to promote your selling products?
As a note and additional information for those of you who have a business, a survey found that two out of three (68%) people plan to shop online during the month of Ramadan. This number increased by 19% year on year.
From the survey results, found data showing that the shopping moment for the month of Ramadan will begin at the end of February, and will continue to increase throughout the month of March. The peak will occur in mid-April.
Furthermore, consumers are seen to have planned to shop intensely in the two to three weeks before Eid al-Fitr. In fact, the survey found that the majority (91%) of consumers are consumers who are 'planned' when they spend their bonuses.
Therefore, this is considered the right time to start advertising to attract consumers during the Ramadan-Idul Fitri moment.
The pandemic has accelerated the adoption of programmatic advertising as advertisers recognize the importance of being more flexible when situations can change in a short time. In the midst of all the uncertainty, this survey provides a breath of fresh air to advertisers because the number of consumers who will shop in Ramadan this year has increased compared to last year.
"Advertisers who take advantage of this opportunity to develop their strategy will enjoy successful brand activation and be able to become the first choice for consumers during Ramadan and even after.
Regarding how people will spend their time during the month of Ramadan on the internet, respondents mentioned several channels on the open internet such as watching TV and movies online, streaming music, to watching short videos and reading online content as options.
The findings suggest that people will spend more than half of their digital time on the open internet, meaning these growing channels are opening up huge opportunities for advertisers.
The survey also emphasizes that the month of Ramadan is an ideal moment for advertisers to win the hearts of potential new consumers for their brands. As many as 56% of people are interested in trying or learning about new brands when shopping for Ramadan necessities.
Another finding is that one in three consumers know about a new brand from advertisements watched through the OTT platform, and one in five consumers know it from music streaming services.