Startup Noice has just received a fresh injection of funds from Rans Entertainment, a company formed by artist Raffi Ahmad. Who are the Noice startups?
Noice is a start-up company or startup that acts as an audio content platform, such as podcasts, audiobooks, radio, and live audio.
As an audio content platform, Noice has more than 1.5 million users and more than 300 content creators spread across various regions of the country.
Meanwhile, Rans Entertainment is a company engaged in the entertainment industry which was founded by the artist couple Raffi Ahmad and Nagita Slavina.
It is not stated how much money Rans Entertainment has poured into the pockets of startup Noice. But for Noice, this funding will establish it as the largest local audio content platform in Indonesia.
"We will use this funding to continue to develop quality content that can be enjoyed by all Indonesians. This investment is only the first step of collaboration between Noice and RANS Entertainment," said Rado Ardian, CEO of Noice in a press release, Monday (7/2/2022). ).
As the first stage of the collaboration between Noice and Rans Entertainment, Raffi, Nagita and Rafathar will present various original podcast content which will be launched exclusively on the Noice application.
This will further enrich the variety of content on Noice, which currently has more than 20,000 podcast episodes with a total user time of listening to content of more than 1 billion minutes.
In the future, Noice users will be able to access a variety of new content from the Rans family exclusively on Noice. Rans' position as a media powerhouse in Indonesia will also help Noice to strengthen its content lineup and open up opportunities for collaboration with talents under the management of Rans Entertainment and Rans Music.
"With a strategic partner like Rans, our way to continue to develop the audio content ecosystem in Indonesia through cross-platform consumption of content from visual to audio or vice versa will be more open." added Rado.
Meanwhile, said Chairman of Rans Entertainment Raffi Ahmad, Noice is the next big thing in the Indonesian audio content industry. It can be seen from its very promising growth and its position which has now become the no.1 local audio platform in Indonesia in a short time.
"What Noice has done is also in line with Rans Entertainment's vision and mission to develop a digital content ecosystem and creative industry in the country. These things make us very interested in investing in Noice," said Raffi.
Apart from the content side, Rans Entertainment will also take advantage of the Noice Live feature to be able to interact directly with their fans. Noice Live presents a different social networking experience in audio format, where there will be real-time interaction between communities, including interactions between creators and listeners, musicians and their fans or even experts and their audience.