Some parties are not impressed with the vision of the metaverse universe as the future of the internet, which was raised by Mark Zuckerberg. Even this marketing expert said the Facebook-style metaverse would not work.
Marketing professor from New York University, Scott Galloway, in a recent interview initially praised Mark Zuckerberg as a visionary. Because Facebook began to be abandoned, so he also put forward the idea of the metaverse.
But he's not sure Zuck's vision of the metaverse will work. "If he is successful, then this will be one of the impressive achievements," he said, as quoted by us from Furutism.
"I don't think they can. I think this is a big bag of dirt," added Galloway, who made clear his displeasure at the Facebook-style metaverse.
One of the problems that surfaced, according to him, was the Quest virtual reality headset, which used to be called Oculus. The form is not good enough to attract the interest of the audience that is targeted by Meta as the parent of Facebook.
"People are not impressed with the universe they dream of. One of my predictions in November 2021 is, the biggest failure in the history of technological products may be Oculus," he explained.
To enter the world of the metaverse, one does need to wear a headset which is currently quite heavy and expensive. Maybe this needs to be addressed by Meta so that more people can take advantage of the metaverse.
To take care of the development of the metaverse, Meta has a special division called Reality Labs. Now in the latest Meta financial report, the division lost USD 10 billion in 2021 alone. .
Reality Labs as a key technology maker of the metaverse, develops virtual reality headsets and augmented reality, both in terms of hardware and software.