One of the attractions and what makes TikTok popular is its short video service. This allows users to enjoy a video and move to another video without spending too much time.
In addition, creators must also be able to find creative ways to make videos with short durations so that viewers can understand and be entertained by the purpose of the short videos.
However, it is reported that TikTok is experimenting with a new idea that allows users to upload videos of longer duration.
Some of the tests carried out even allow users to upload videos with a duration of up to 10 minutes. The reason for this test turned out to have something to do with advertising revenue as reported by us from Ubergizmo, Tuesday (22/2/2022).
So with longer duration videos there will be more space to show ads so TikTok will make more money.
Interestingly, a report from WIRED based on survey results revealed that almost half of TikTok users feel stressed when watching videos that are longer than one minute.
Even though the survey results say so, TikTok is still trying if longer videos are one way to make a profit.
In today's modern times, it seems that people are starting to have a shorter level of attention. They feel reluctant to spend a long time watching videos.
With short video content can be a solution. Even to watch videos with a longer duration, users can already open YouTube.