Qlue, a smart city ecosystem provider, is pushing for the optimization of artificial intelligence (AI) and Internet of Things (IoT)-based technologies for the business sector.
Optimization of AI and IoT technology is expected to increase the scalability of the business world to a higher level in daily operational aspects. The founder and CEO of Qlue Rama Raditya said that technological developments will be massive so that all aspects of the business must adapt quickly.
The COVID-19 pandemic has also become one of the main catalysts that encourage all sectors to transform business in order to create more optimal operations.
AI and IoT technology itself is a technology whose utilization continues to increase due to the developmental dimensions of business needs that are affected by current social and economic conditions.
Rama gave an example, using AI and IoT-based technology for business optimization, including visual analysis of the demographics of visitors to a store to detect their interest and interest in a product or service offered.
In addition, heat map analysis that can be processed through the Qlue solution can also be optimized to find out locations and strategic points that are crowded with visitors in an area so that they can be input for business development. The use of this technology is also predicted to be able to increase efficiency by up to 30% and increase business productivity by more than 200%.
"The pandemic shows the increasing trend of using AI and IoT in the midst of conditions full of uncertainty. And of course this situation will encourage the business sector to develop digital organizations that are all data-driven. We cannot avoid the era of data-driven technology and this is an opportunity to increase scalability the business world in various sectors," explained Rama.
The research institute Fortune Business Insight released research results that the global artificial intelligence market valuation in 2021 will reach USD 47 billion or equivalent to IDR 673 trillion, according to the average percentage growth since 2017 which is 31% per year.
This figure is estimated to continue to increase to USD 360 billion in 2028, in line with the increasing market demand for which continues to grow up to 33% annually.