Business marketing will not be far from the name of advertising. The business owners are even willing to provide a special budget to place paid advertising in order to advance their business. Then what is advertising?
In short, advertising is a message to attract people's interest to be willing to buy a product or try out a service. So advertising can be considered as a means of communication as a liaison between a product or service and a (prospective) user.
In order to be successful in achieving its goal, which is to reach potential consumers to be willing to buy a product or service, advertisements must use a persuasive style of language. This means that the words in the advertisement must be able to persuade, invite, and convince the public.
Advertising Features
To distinguish it from ordinary text or impressions, advertisements have their own characteristics that we can recognize. As quoted from Daridesignstudio.com, these are the characteristics of advertising.
Informative
It is impossible for people to make advertisements without a purpose considering that advertising publications costs a lot of money. Generally, in an advertising campaign, the advertiser or business owner will inform you about a particular product or service offering.
In order to make the ad impression more attractive, the person concerned shares the advertising message in a unique way so that the audience better understands the point.
Clear and Straightforward
A good ad should have a clear purpose and be able to appear in an attractive concept. Intentions that are not conveyed actually make advertising publications useless because the public is unable to capture the information contained in them.
Ethically, advertisements should not contain material in the form of satire or something that offends other parties. The true character of advertising is short, honest, interesting, and objective.
Easy to understand
Advertisements should be displayed in a language that is easy to understand, especially by the target audience. This is why advertising is generally regional or national, rather than global.
The proof is that we almost never find advertisements made in one country that are broadcast in other countries without being translated.
Of course, the language barrier automatically causes viewers to find it difficult or even unable to understand the message in the ad so that it considers it a mere spectacle.
Packaged attractively
Advertisements need to be packaged as attractively as possible in order to persuade the audience to be willing to try the product or service offered in the advertisement. It is very important to serve memorable ads because every day everyone is flooded with impressions of various types of product offering publications.
Advertisements that can arouse public attention are usually creative advertisements, for example those with interesting storylines such as short films.
An impressive advertising campaign can arouse people's curiosity to try something offered.
persuasive
As mentioned earlier, advertising publications must contain elements of persuasion or invite viewers, either explicitly or implicitly.
Ad Examples
The following are examples of advertisements that we often encounter in our daily lives, both in print and electronic media.
Commercial Ads
Commercial advertisements are the ones we see most often compared to other types of advertisements in print media. In general, the purpose of commercial advertising is to market a product or service.
Classified ad
As the name implies, classified ads are short (short) ads that consist of a maximum of 3-4 lines, no more than one column. The content is usually about the offer of goods or services.
Column Ads
Named column ads because they are loaded on several parts of the page column in both print media and websites.
Display Ads
We often encounter display ads online on various websites and social media. publications in this visual format often appear in the form of promotional posters for products or services.
After reading the information above, you should already understand what advertising is, and its benefits for businesses. Placing paid advertisements in both print and electronic media can be the best step so that your campaign can reach targeted potential consumers.
Although you need to provide a budget that is usually quite large, it will be worth it if it is able to increase sales significantly, right?