Approaching Ramadan 2022, the Food and Beverage, Beauty, Fashion, Personal Care, Mother and Child and Children's Fashion categories are the categories with the highest increase in transactions in online stores.
Sales of hampers, on the other hand, nearly doubled over the same period last year. Food hampers are becoming popular so far.
Most online stores provide various campaigns that people can use to shop for necessities ahead of the month of Ramadan more efficiently. For example, the Welcoming Month of Fasting campaign that offers discounts and cashback.
Then, there is also Modest on Trend which presents a curation of local products from Muslim fashion MSME activists.
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CYBER LIFE