Digital marketing has proven to be successful in significantly boosting business prospects. Even since 2019, 55% of business players have used it to dominate the market. This condition continues to increase from time to time.
Then, what does this best internet marketing service offer? Check out the implementation of some of the following The New Generation of 360 Marketing Campaign strategies.
Digital Marketing Strategy
1. On-Page SEO
The marketing strategy carried out in On-Page SEO is related to the appearance of the website and the various content in it. The appearance of a website that is attractive, unique, and easy to use is one of the determining factors in getting a lot of visits.
Quality content is also a determining factor in how easy it is to find a website in search engine results. This content must be able to answer all the needs that internet users are looking for. So automatically, a website that meets these criteria will be on the first page of Google.
There are also various features provided to maximize On-Page SEO. Such as personalization, content, video marketing, AI, chatbots, to transaction features that make it easier for customers to shop. With a complete set of features, it certainly also provides the best experience for customers.
2. Off-Page SEO
Implementing strategies in Off-Page SEO will help maximize brand awareness. The optimization of this marketing is done outside the main website. Such as social media, newsletters, email marketing, social ads, and several other types of media that support a company's brand. Off-Page SEO management aims to lead customers to a certain brand. Of course, social media has a very big role in this context.
3. SEO Backlinks
Backlinks are actually part of an Off-Page SEO strategy. However, this one strategy becomes a separate part because it has to work together with other media. Such as links in national news media, search engine ads, social media ads, and so on.
A backlink itself is a link contained in an article, it can be on the website link itself, or on websites and other media as previously mentioned.
Google will give a good reputation when a link is on many other web pages. The better the website that links to it, the better the reputation it gets.
This backlink works with various national online media. Of course, the collaboration with the national media will give you a very good reputation, and put your website on the first page of Google.
4. Local SEO
For those of you who have a business with segmentation in certain areas, this local SEO will definitely be very useful. As the name suggests, this SEO will help maximize SEO growth in the area around the business.
The strategy used is to take advantage of the maps feature on Google. This feature will make it easier for people in the surrounding area to find your place of business.
In its features, Google maps not only displays the place. There is some information provided, such as reputation marked with stars and comments, photos, addresses, and various other information. By maximizing this feature, of course, your place of business will be easier to find, and get more customers.
5. SEO Voice
As the best SEO service, voice search features such as Google Voice, which are increasingly popular, cannot be separated from attention. More and more internet users are now using this technology to search.
Even in a research, voice search users are always increasing every time. One of the advantages of this search engine is its convenience. You don't need to type the word you're looking for on your mobile device.
In addition, search results will be read directly in a short time. If your website gets dominance in this SEO, you can be sure your website is flooded with visits. In this system, the selected website is a website with a loading speed of less than 4 seconds. Websites must also have SSL encryption, and be able to answer questions in less than 30 words.
6. Reputation Management
The next strategy in optimizing digital marketing is to manage online reputation. This reputation is formed from various reviews on search engines, social media, to certain marketplaces.
Of course, this online review is very important, both for the company itself and for customers. Comments from user experience will definitely influence someone's decision. So a good review will strengthen the decision, and vice versa bad comments will keep it away.
Therefore, this strategy in managing reputation is very important in SEO. You can maximize various kinds of positive reviews from the public so that it adds to a better reputation for a company or a brand.
7. Search Engine Marketing
This strategy is related to how internet users will find the complete website. That is, users are not just visiting a website, but also the expected marketing goals.
Search engine marketing will be able to increase website traffic, brand awareness from the public, and conversion rates. So that a website will really gain market dominance.
Of course, a commercial company does not only want to be known, but also to be able to market various kinds of products to the public. Search engine marketing will help make this happen.
8. Content Marketing
In an effort to realize the best results from the SEO services offered. Basically, content marketing is a strategy to create and distribute interesting and relevant content to the target market.
In addition, content marketing must also be created with the aim of building strong and long-term relationships with the audience. One form of content marketing is website or blog optimization through articles that are relevant to the audience. The articles that are made also apply a good SEO strategy to increase the traffic of visitors to the website or blog.
9. Email, SMS and WhatsApp Marketing
Furthermore, marketing strategies can also involve communication platforms that are more focused on the target audience, namely through email, SMS and WhatsApp marketing. The three platforms are considered capable of making it easier for business owners to introduce their brands and carry out promotions. The large number of users of email, SMS and WhatsApp is a separate opportunity for promotion. Moreover, it can be said that almost everyone has access to email, SMS and WhatsApp so that the target audience can be reached even wider.
10. PPC
Pay per click (PPC) is a marketing strategy in the form of advertising where the advertiser has to pay a fee every time the ad gets a click from the user. Basically, this strategy is the fastest way to increase site traffic than having to get traffic organically.
To ensure that the PPC that is carried out is successful in increasing traffic, there are several things that must be done first. Such as determining keywords, presenting various extensions or features to preparing a quality landing page.
PPC advertising will also be more optimal when accompanied by content that is relevant and useful for the target audience. Because, it is seen as an effective step to meet user needs.
11. Media Distribution
Media distribution or media distribution is a marketing strategy that allows you to do marketing with a wider target. Keep in mind, in the media distribution process, you must first know the positioning and audience of each media. This aims to tailor your promotional message to the target audience of the media.
Media distribution also has benefits for business development, including the following.
Increase the popularity of your brand name
Help increase online business visibility
Develop your site's SEO ranking
Increase targeted traffic within the site
Strengthen the credibility of your online business
12. Social Media Signals
Social Media Signals are the likes, shares, subscribers, or views people have on Facebook, Twitter, Pinterest or LinkedIn that are seen by search engines. Social Media Signal is seen by search engines as a good and trusted recommendation because your brand or website is being talked about by many people. The higher the frequency with which people talk about your website, the better your ranking or website will be in search engine results.
As a professional SEO service provider, Make your website's Social Media Signal high through Facebook, Twitter, LinkedIn, Pinterest, Reddit and Tumblr. The results of this Social Media Signal will later affect your website's ranking in search engine results.
13. Viral Marketing
Viral marketing is one of the most effective marketing strategies compared to other strategies. This is because promotions carried out through viral marketing are considered to be able to increase brand awareness and sales and save costs.
In simple terms, viral marketing can be interpreted as a marketing strategy with the aim of making advertisements that will go viral and can spread in a short time. Generally, viral marketing relies on an audience voluntarily spreading the advert to others.
Just like any other marketing strategy, it takes several ways to maximize viral marketing. Some of them are determining the right target audience and media, relying on social media analytics tools, and creating relevant content.
14. Key Opinion Leaders and Influencer Marketing
KOL or key opinion leaders and influencer marketing are individuals or organizations who have knowledge and influence on a product based on their own field. This strategy is commonly used by business owners to increase their brand awareness, especially on social media.
KOL and influencer marketing are also one of the methods used to conduct campaigns and increase brand awareness of companies or brands in order to achieve optimal marketing goals.
You can get some of these digital marketing strategies , who is also the best social media agency. Especially with the concept of The New Generation of 360 Marketing Campaign, which will surely dominate all search engines.
Professional team with years of experience in the digital marketing world. In fact, many clients from various industries such as crypto, tourism, food and beverage, hospitality, entertainment, insurance to state ministries and agencies, have taken advantage of its services.
That is the implementation of an integrated digital marketing strategy . With this strategy you will be able to optimize all the digital assets you have, and of course get the desired conversion rate. So, take advantage of 360 marketing campaign now, to dominate your business.