The lack of optimization of digital business communication is probably one of the problems faced by MSMEs. Such as not being able to respond quickly to customer chats, being difficult to reach, or even not having digital communication channels at all.
As a result, customers find it difficult to connect with the business. They can stop buying and move to competitors because it is difficult to reach the business and sometimes they don't know the latest information from the business because of the lack of communication.
To overcome these obstacles, Wappin presents a WhatsApp Business Platform solution for MSMEs. WhatsApp Business Platform is a WhatsApp Business solution that can be used for various business communication needs, such as the use of chatbots for instant response, account verification (green tick), marketing promotions, and reminders and billing, as well as various other needs.
Wappin also provides a support team that is active 24/7 to help MSMEs if they encounter problems using the WhatsApp Business Platform. This is because MSMEs often do not have enough skilled human resources in the IT field and Wappin tries to overcome these obstacles so that businesses can maintain good communication with their customers without any hassle.
"Communication between businesses and their customers is becoming increasingly crucial, especially before Hari Raya and Idul Fitri. Therefore, Wappin provides a one-stop solution to help businesses maintain communication with their customers, especially through WhatsApp, both for marketing, sales and customer service needs," said Rico L. Simarmata, CEO of SPE Solution.
The goal is that businesses can increase their sales turnover by ensuring good communication and relationships with customers," he added, in a statement received by us, Thursday (24/3/2022).
To use the WhatsApp Business Platform itself, MSMEs can directly contact a WhatsApp Business Solution Provider such as Wappin. However, MSMEs must also prepare legal documents for verification, such as NIB, SIUP, IUMK, legality of PT or CV, as well as the company website.