The world of entertainment is always enlivened by the phenomena of the lives of celebrities. Recently, there have been many issues regarding artists who like "Flexing" or showing off.
The life of all-luxury has certainly become commonplace for artists. No doubt, many of them have a unique hobby of showing off their wealth. In fact, not a few celebrities also show off their wealth openly through their personal social media content.
The phenomenon of artists showing off their successful wealth is in the spotlight and much discussed. So is it true that flexing wealth is just a hobby? Or is it an artist's marketing strategy?
Many Artists Compete to "Flexing" Wealth, Really Rich or Just Marketing?
After several cases of celebrities and influencers being caught showing off fake wealth, now the phenomenon of "Flexing" wealth has become a hot topic among netizens. Here are some responses from experts and practitioners regarding the flexing phenomenon and its relation to the personal branding of the artists.
What Exactly Is "Flexing"?
Literally, flexing is defined as the behavior of boasting by showing off something related to wealth or luxury. Flexing then became a term given to people who like to show something about themselves aka show off.
Recently, there are many flexing phenomena that we unconsciously encounter and even enjoy. For example, in Indonesia, we see many artists competing to show luxury.
Starting from showing account balances, using branded goods, buying private jets, to giving away.
Is Showing Off or "Flexing" Psychologically Disturbing?
From a psychological perspective, flexing can arise due to expectations that are not in accordance with reality, environmental influences, and signs of lack of confidence.
Quoting from CNN Indonesia, Indah explained that flexing behavior cannot always be considered a psychological disorder. However, the dangers of Flexing certainly exist. Especially if the behavior is excessive and harmful to yourself and even others.
Indah also added, a person must start to be alert if disturbing flexing characteristics appear in him. If you experience this condition, start to control yourself so that you stop immediately.
Flexing VS Marketing, These are the Words of Experts and Practitioners
Looking at the various cases of celebrities, without us realizing it, flexing can be a benchmark for lifestyles that are imitated by various groups. This encourages flexing behavior into a branding or marketing strategy for a number of artists to boost popularity and get endorsements or other benefits.
Launching from detikNews, academic and practitioner Rhenald Kasali in one of his YouTube content said that flexing can aim to "fish" luck. Because according to him, rich people actually don't want to be the center of attention and prioritize privacy.
Therefore, flexing can be a lifestyle as well as a marketing strategy to achieve success by attracting attention. With various excuses such as wanting to inspire, helping others, increasing self-confidence and even appreciating an achievement.
So, do you think that the phenomenon of artists showing off their wealth includes flexing or is it more of personal branding to increase popularity?