The market share of Samsung's Exynos chips has decreased, both in the United States and globally.
According to a recent report from Counterpoint Research, Samsung's SoC market share is only 4% globally and less than 2% in the United States. Exynos' market share, according to Counterpoint Research, has been eroded by MediaTek and Qualcomm.
"Samsung Exynos dropped to 5th position with 4% market share as Samsung is reorganizing its mobile portfolio strategy, including outsourcing to ODMs from China," Counterpoint wrote in its report.
As a result, Samsung's market share is now being worked on by MediaTek and Qualcomm, which continues to grow. Starting from middle class phones with 4G and 5G connections, to flagship class phones.
In fact, the Galaxy S series phones on the market are now using Snapdragon chips from Qualcomm. Whereas previously, Samsung's flagship mobile series released on the market always used the Exynos chip.
The report states that MediaTek is still maintaining its top position with a global market share of 34% in Q4 2021, down from 37% in Q4 2020, which is helped by many Samsung's low-end and mid-range phones released last quarter that use MediaTek chips.
Qualcomm, which is still in 2nd place, has a market share of 30%, up 7% compared to Q4 2020 which had a market share of only 23%. Meanwhile, Apple stayed in 3rd position with a market share of 21%, down from 22% in Q4 2020.
The biggest growth was achieved by Unisoc, which recorded a market share of 11%, up from 4% in Q4 2020, as quoted by us from Phone Arena, Thursday (3/3/2022).
Then in 5th position is Samsung whose market share has fallen from 7% to 4%, and the last position is occupied by Huawei's HiSilicon, whose market share is now only 1%, down from 7%, due to various sanctions from the US government.