The growth of the digital world and e-commerce that continues to develop has a good impact on various aspects of business, including the dropship system. Dropshipping is the best alternative for those of you who want to have a business but have minimal capital. Dropshipping is a sales system where the seller (dropshipper) sells goods belonging to other parties without having to buy them first.
Due to the lack of capital, this dropship system is also quite popular with many people. But unfortunately, there are still many dropshippers who fail in the middle of the road because they feel unable to compete with other competitors.
For those of you who want to start a dropshipping business, first consider five tips to become a successful dropshipper so that your business doesn't stop halfway. Check it out!
Determine Product Type with Market Share
The first mistake that is often made by a dropshipper is selling products without looking at the target market or market share. Make sure you choose a product with a good market share so that your sales scope is wider.
If you have trouble deciding which product to sell, you can use a SWOT analysis to determine the strengths, weaknesses, opportunities, and business threats of your product.
Doing Supplier Research
This point is important to do, don't let buyers or customers be disappointed with the quality of the products you sell. There are several criteria that you must consider when looking for a supplier. Starting from reliable suppliers, the prices offered are in accordance with the target market, product quality, response speed, to product stock availability.
Because a dropshipper is a third party, it is very important to find a supplier with the above criteria. Especially product quality and response speed. Generally, buyers will switch to other stores if your store is slow in response.
Providing Unique Selling Value
To get buyers' interest, you have to provide a unique selling point for the products you sell. Instead of competing to provide the lowest price for your product, wouldn't it be better if you provide free shipping services to buyers? Not only free shipping, you can also give free products or discounts for your next purchase.
Build Brand Identity
The purpose of building a brand identity is to present the vision and mission of your business. Even though dropshipping is an attempt to make a profit, believe that not all buyers come to your store just because of the low price of the product.
By having a strong branding, your store name will be more easily remembered and recognized by customers. So, start thinking carefully about logo designs, color palettes, and others that match your product.
Optimize Promotion Strategy
Dropshipper doesn't mean you don't spend any capital at all. You need capital to promote. Today, e-commerce and some social media have provided adsense features that can make it easier for sellers to promote their goods. Of course, this feature is not free, but also not too expensive.
Don't forget to increase your social media insights. You also have to learn sales marketing strategies on social media. In addition to posting the products you sell, you can also post other things related to the product.
For example, you sell skincare, you can post about beauty tips. Don't forget to also hold a giveaway so that many people know about your store. Remember, the giveaway is part of the promotion.
To be a successful dropshipper, it takes patience and consistency. You are also required to be creative so that buyers always repeat orders for your products. In addition, buyer satisfaction is number one.
Good luck!