The month of Ramadan is just around the corner. This moment is the most eagerly awaited by business actors, especially sellers in e-commerce because it brings many blessings.
Approaching Ramadan, there is usually a fairly rapid spike in sales, especially on e-commerce platforms. This is because people are hunting for various needs in preparation for the coming of the fasting month.
Ahead of Ramadan this year, his party noted an increase in a number of product categories. The categories of Food and Beverage, Beauty, Fashion, Personal Care, Mother and Child and Children's Fashion were the ones with the highest increase in transactions.
Meanwhile, Trian also shared tips for business activists, especially local MSMEs in preparing themselves for the surge in demand ahead of Ramadan.
1. Use 'Served'
He advised sellers to use the Dilayani 'smart warehouse' network, because it can simplify inter-island logistics, making it more efficient. According to him, this service allows sellers to store product stocks in areas with high demand.
2. Enable Food-only Delivery Option
There is an increase in transactions for hampers products in . In fact, the increase has almost doubled compared to the same period in the previous year, and made hampers the most popular food .
For this reason, Trian reminded MSMEs in the culinary sector to activate special delivery options for food out of town. In addition, make sure the packaging of food products is airtight so that the food is durable and remains safe in transit.
4. Carefully Choose Keywords
Trian emphasized the importance of business actors choosing the right product keywords. Sellers can take advantage of the Market Insights feature to see the keywords that buyers use most often, best-selling products, category recommendations to product trend inspiration.
This insight can help sellers innovate in terms of products, for example by making bundling packages, in order to further boost sales before and during Ramadan.