There is one key that keeps Elon Musk and billionaires from achieving success. It's easy, all you have to do is imaging. A good image can bring them what they need most, namely the attention of the public.
"What great CEOs do for a company is A, get attention, which is very important. And B, they get the attention they deserve," American entrepreneur, investor and consultant Barbara Corcoran told Yahoo Finance in an interview.
One example is Elon Musk who is often considered successful in controlling the stock price he is interested in. He is considered very confident that he managed to make many people believe with his words.
"People believed him, and he would confirm that the stock would be amazing. Then guess what? He was right when enough people felt that way. The stock just kept going up," he said.
Elon Musk manages to profit from his cryptocurrency, attracts attention with periodic rocket launches at his company Space X, and regularly shares information on Twitter. The strategy won praise from Corcoran.
"If he doesn't want people to pay too much attention to his tweets, then why is he tweeting? Of course he's doing it for that, okay. His personal tweets control his business values - his personal attitude - and the way he looks and acts and looks like a wild person. People -people love it," he added.
If Elon Musk is considered an example of successful branding, Mark Zuckerberg has received less favorable reviews from Corcoran. According to Corcoran, the Meta boss has a public persona that alienates some investors and consumers. In the end this could ruin his business.
"He's smart and people respond to him with, 'Wow, he's young, so smart, so rich.' so know Zuckerberg personally.
Finally, there is Jeff Bezos, founder of Amazon, who is considered good at showing the strong side of his physical appearance. Corcoran thought Jeff Bezos provided a good way to communicate to shareholders.
"He's like a man who looks like a champion when I see him on the pages of the newspapers."