Let bygones be bygones. Maybe the term is suitable for BlackBerry phones. Even though it used to be so victorious and loved, maybe it's good that BlackBerry phones don't have to be tried to be resurrected.
Not long ago, there was an attempt to revive BlackBerry phones by a startup from the United States called Onward Mobility. With a 5G connection and retaining BlackBerry's past advantages such as a physical keyboard and great security, this phone is expected to be back in demand.
But not yet launched, the plan was simply canceled after several delays. The reason is not stated, but it may be because the interest in the market for the new version of the BlackBerry phone is not on the target that has been set.
That's only natural. Times have changed and BlackBerry may have been considered just nostalgia. After all, BlackBerry's past glory has been greatly helped by BlackBerry Messenger or BBM. Pioneers of this instant messaging service make BlackBerry very attractive.
As is known, BBM has been turned off several years ago. So when a new BlackBerry phone is launched, it's as if his soul is gone.
"BlackBerry phones, which were launched later based on Android, really left the soul of BlackBerry. The phone was only called BlackBerry. So the failure was certain," said the Android Authority, which was quoted by us.
"Again and again, it's proven that it's almost impossible to revive a brand just by using its name. The new BlackBerry has little to do with the old devices and what makes them great. Maybe it's time for a dead brand to be left alone rather than destroying its legacy." they.