Bananas is a quick commerce startup from Indonesia which was officially present some time ago. Now they present a new feature that is the mainstay.
This startup provides daily necessities shopping services for its consumers. What's so special about it? Bananas relies on technology-based micro-hubs called dark stores for its operations.
Dark stores are placed in strategic locations near residential areas which allow Bananas to deliver groceries instantly. That way, consumers can buy groceries such as fresh vegetables and fruits, and their orders can be delivered right away. Of course, if it is within the coverage area.
With the main focus on providing maximum comfort for consumers, Bananas takes advantage of the moment of Ramadan 2022 by launching a 24-hour service that can be enjoyed at 7 (seven) Bananas outlets spread across Jakarta, namely Sudirman, Senayan, Senopati, Kelapa Gading, Sunter, Kuningan and Pantai Indah. Kapok.
"Currently, our business growth is accelerating and our customer response is good. With the addition of the Bananas outlet opening hours to 24 hours, we believe this month of Ramadan will make it easier for customers to prepare for breaking their fast, takjil, and sahur. We are very excited so far with the positive response we received," explained Mario Gaw, Founder and CEO of Bananas, in a statement received by us, Thursday (14/4/2022).
Bananas also provides a freshness guarantee for the goods they sell. So if consumers find products that are not fresh, they can file a complaint which will then be followed up with a refund, if the terms and conditions are appropriate.
"With the opening of 24-hour service, we are running more complex data-driven algorithms to be able to study customer behavior throughout the day and predict buying behavior based on time and product preferences. We also ensure the best shopping experience to increase customer engagement and retention through continuous UI/UX we fix it," said Kristian Sinaulan, Founder and CTO of Bananas.