Telco companies recorded an increase in data usage traffic during the Eid holiday 1443 H. The 2022 Eid homecoming and TikTok were the triggers.
Monitoring between 24 April - 7 May 2022, shows an increase in national data service traffic by 33%. This figure is higher than the previous year's Eid period, and 11% compared to normal days before Ramadan.
The surge in traffic is inseparable from the permission of the public to travel back and forth and on vacation, after two years previously it was prohibited due to the pandemic.
"After two Eids, most people cannot travel back and forth to their hometowns, this year's Eid is filled with the euphoric atmosphere of people in various regions. We can see this, among others, from the significant increase in data traffic, as well as data on the movement of people from one place to another. one area to another which is very dynamic. Access to video streaming services through social media is also quite high, which shows the enthusiasm of the community to share joy with each other.
The pattern of using various types of data services by customers during the Eid holiday can illustrate the maximum number of people in utilizing digital facilities for various daily needs. During the period of Ramadan and Eid, national data service traffic was dominated by streaming which reached 52%, followed by social networks at 42%.
On this streaming service, a number of applications experienced a significant increase in usage traffic, such as game-based services experiencing an average traffic increase of up to 66%, Netflix up 16%, YouTube up 40%, Spotify up 21%, and TikTok up 76%.
For Instant Messenger services, nationwide traffic using WhatsApp services increased by 38%. Meanwhile, on Social Network services, Twitter traffic increased by 29% and Meta (Facebook) 38%.
Other services also experienced an increase in traffic, including online shopping through e-commerce which increased by 23%, while web browsing rose by 36%. For video conferencing services, Zoom is relatively stagnant and tends to decline even though it is used to stay in touch.
For map services or road route pointers such as Google Map and Waze, it is quite widely accessed by people who travel, which is an increase of about 48% compared to normal days.
Meanwhile, SMS and voice telecommunications services experienced an increase/decrease by +6% and -3% respectively compared to normal days. On the other hand, the substitute for voice services, namely VoLTE, experienced a significant increase of up to 13% compared to normal days.
Seen from the area of increase in data service traffic nationally during Ramadan and Eid compared to normal day traffic.
Meanwhile, national Fiber service traffic decreased by 4% compared to normal days or increased by 20% compared to the same period last year. Although this year's Eid, many families travel back and forth, as a home internet service that is intended for the family segment, access to WIFI based on fixed internet services continues to increase.
This increase in traffic is inseparable from the continued increase in the number of customers nationally in the last one year period by around 19%.
The increase in usage traffic has begun to be seen since entering Ramadan and ahead of Eid al-Fitr, access to internet services has decreased slightly due to customers carrying out homecoming mobility.