Duke University is the 23rd best university in the world according to the Times list. As one of the best universities, many would have thought that only academic classes would be offered to students. But Duke realizes skills on social media are now important not only to generate revenue but also to deliver important messages to the public.
Building Global Audiences classes began being offered this year to interested students. Among the things that will be taught is how to produce videos on social media platforms such as TikTok and YouTube. See the latest trends on social media to produce videos as well as get sponsorships from leading brands.
Video analytics is also taught along with good filming techniques. In addition to allowing students to build a personal brand before entering the world of work, it can also be used by students to invite the audience to delve into STEM. With a career being one of the most lucrative influencers right now, perhaps it can also be offered to Malaysian students as an elective subject.
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