TikTok has now started testing the integration of video games in the app, thus keeping users tied in the app and taking the time to play without leaving the TikTok app.
The trial has already begun in Vietnam, and is seen as an early start before TikTok undertakes a more comprehensive focus in the video game arena.
For now, TikTok is working with parties like Zynga in integrating HTML5 -style games into their applications.
In addition to playing games, users can also stream the games they play to their TikTok account.
The move is seen to further strengthen their position as an information and entertainment hub for consumers.
Previously, Netflix has also expanded their offerings to include video games, in addition to Apple's focus on Apple Arcade.
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APPS & GAMES