Instagram has recently started trying to compete with TikTok. They started focusing on video content, will use TikTok -like timeline controls to scroll up and down and more.
Most recently they tested a feature that allows users to publish content that will disappear as if Stories. This feature is named Notes, which users can send notes to other users. It is different from the Twitter Notes announced yesterday, because these Instagram Notes are like sticky notes that are notes for a while and will disappear after 24 hours.
Instagram Notes can be used directly on the Instagram messaging column and will be in the top row. Users only need to press “+” to leave a note. Only 60 characters are supported and other users will not receive any notifications. They can only reply to notes via DM.
These notes can also only be sent to Close Friends and followers that users follow. It is also still limited to select users and it is uncertain when this feature will be extended to all.