Netflix will launch a cheaper subscription plan with advertising support after it was self -confirmed by their CEO Ted Serrandos at this week’s Cannes Lion festival. The plan will target those who feel their cheapest subscriptions are still too expensive and don’t mind if there are ads to reduce costs to them.
Only this plan will display in -app ads while other paid plans will still be free of any advertising. We previously reported Netflix will likely launch a plan with this advertising support before the end of 2022. This may be Netflix’s way to re -increase subscriptions after experiencing a downturn in the past quarter.
Tags
APPS & GAMES