It turns out that there is an effective way to increase sales on Lazada. One of them is by using the LazLive channel to do live streaming.
As stated by Poeti Fatima, UniPin's General Manager of Business, that they managed to record a fantastic value on Lazada's birthday last March. Where the increase in sales is more than 50%, by making live streaming one of the promotional efforts.
However, there are a few things to be aware of. In order not to be misguided by empowering LazLive, as a way to win the hearts of consumers, in a statement received by us, Wednesday (15/6/2022).
Live Streaming Tips on Lazada
1. Know the Target Market
Poeti said that the seller must know and recognize the character of the audience or target consumers. So that the seller can package it into interesting content.
But still relevant to the audience and the product being offered. To find out, you can use data and insights on the seller's special dashboard in the Seller Center.
He added, because UniPin's target consumers are gamers, one of the ways to do this is by inviting gaming influencers. Then go over tips or something, and in the middle insert links of various products.
2. Choose the Best Time for LazLive
The next thing to watch out for is of course the live broadcast time. Because this is very important to do, to suit consumers.
Poeti gives examples of the best times, such as on payday, during mega-campaign, weekends and after work. So, if you still don't get the best time, you can check on the Seller Center dashboard.
3. LazLive Becomes a Branding Moment, Not Selling Products
According to him, LazLive can also be used for branding, not only selling products. Actually, Poeti knows very well that many sellers do not want to use live streaming platforms to sell, because the profit margin is small.
According to him, having the mindset of just getting the maximum profit when live streaming is not wrong. Because in fact, here can also lead to other things.
So the seller does not have to pursue sales profits, but can also get a clear return on investment. By considering live streaming as a branding platform, in order to be closer to consumers.
4. Fear of Missing Out (FOMO) Strategy
To encourage viewers to transact during live broadcasts, Poeti explained that they use the FOMO strategy. By providing a very large discount of up to 50%.
It was a tactic, to create urgency for consumers, so as not to miss the big discount. Usually UniPin gives a time limit, ranging from 15 - 30 minutes.
So, indirectly, this will affect the way the audience thinks. Then they immediately buy the products offered.
5. Increase Product Knowledge
Finally, Poeti revealed that explaining product knowledge is also very important. So that the live streaming process can be an effective marketing tool.
Within minutes, the seller can grab the attention of the audience, by sharing interesting and entertaining information about the brand and product. Then provide a 'hands on' experience for them, like activities in a physical store.