BMW Starts Charging Monthly Subscriptions For Seat Warming Features And Mapping Updates

 


Micro -transactions destroyed the video game industry with some features that were once given away for free now at ridiculous additional fees. Although it is hated by gamers, now micro transactions are spreading to the automotive industry.



BWM now charges a monthly subscription for features such as seat heating, vehicle mapping system updates, high beam assistance, electric car racing car sounds and more. B The fees charged start at $ 12 per month or pay directly $ 415 for continuous use for life.


This subscription service is offered in South Africa, Germany, New Zealand, and the United Kingdom only at this time. A rather troubling trend as often these additional features are provided directly with each new car purchase. This is similar to smartphone manufacturers who are now starting to not include head chargers and headphones whereas in the past it was offered for free.

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