Facebook is testing a new feature that will allow users to have five different profiles under one account. This is Meta's new strategy to encourage users to spend more time on their platform.
Through this trial, Facebook users can create four new profiles that will be connected to their main account. So users can have specific profiles for different purposes, for example one profile to connect with family, one for work friends, or another for hobby groups.
Facebook users involved in this trial will still have one primary account, but they will be able to switch from one profile to another with just a few clicks.
"To help people customize their experiences based on their interests and relationships, we're testing a way that people can have more than one profile linked to a single Facebook account," said Facebook spokesman Leonard Lam. 18/7/2022).
"Anyone who uses Facebook must continue to follow our rules."
Users who install additional profiles do not have to use their real names. They can use any profile name and username, as long as it's unique and doesn't contain numbers or special characters. While the profile name for the main account must still use the name they use on a daily basis.
The names for these additional profiles must also not violate Facebook rules. So users may not create profiles that do not match their identities or impersonate other people.
If one of the user's profiles is caught violating Facebook's rules, then their account will be sap. Facebook said these rules were enforced to prevent rogue users from abusing the new feature.
If a user violates the rules multiple times with one of their additional profiles, Facebook's system will recognize which profile is violating and will take appropriate steps, such as deleting one of the additional profiles or all profiles plus the main account.
Facebook says there are some features on its platform that only the user's primary account can access, such as creating and managing groups or using Facebook Dating.
The arrival of this new feature is quite surprising considering that Facebook has so far prohibited its users from having more than one account. This new experiment indicates that Facebook is aggressively increasing user engagement on its platform.