Huawei has previously popularized the use of the Leica brand on smartphones. However, now with the problems faced by Huawei, it also made them break up with Leica, and now Leica is offered with Xiaomi phones.
Looking at alternatives, now Huawei is introducing its own imaging brand, named as XMAGE.
Through XMAGE, Huawei will continue to focus on the imaging arena and their commitment in exploring that arena. Huawei is ready to do a number of innovations and developments in this arena, and they are all expected to be integrated on XMAGE.
The upcoming Huawei phone is also expected to come with the XMAGE branding on it. For now, it is not yet known what the first phone will come with the XMAGE brand for its photographic capabilities.
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