In business, associating a brand with a value is nothing new. The sales & marketing division does this over and over again in hopes of making an impression on the public. Success or not, depending on the delivery method and the concept used.
Currently, animation has been widely chosen in digital business processes. Animations are reliable in marketing with higher conversion rates than regular videos. Regarding this, Kelvin Wira from Superpixel said that animated videos are also good for making company profiles.
"Many companies have used animation techniques for business purposes, including when presenting who they are and what products they offer. In a more creative way, animation has a big effect on companies. Superpixel itself has so far served requests for 2D and 3D animation for company profiles. from a number of partners. And from their testimonials, we know the positive impacts that have been obtained." said Kelvin in a written statement, Tuesday (14/7/2022).
Using animated videos, companies can provide further insight into the company's mission, goals, values, intentions, and how the company provides solutions to customers.
If packaged well then animation can create great effects. Kelvin gives an example of a successful John Lewis advertisement in marketing. Animated ads created by the company are able to make its customers associate Christmas with its brand.
The company creates a nostalgic story with a subtle animation style. Bringing Christmas memories to the audience's head while at the same time instilling the message of the product you want to sell.
Animation for a company profile is no different from animation in marketing. The approach is taken so that viewers can receive the message and like it, at least remember it. Especially if the idea the company wants to convey is too complex and ineffective using text.
Compare this to regular videos where real people and products are often not enticing to watch. Animated videos are definitely superior, less rigid, and more imaginatively conveying the company's message to viewers. Full of endless possibilities, need not be realistic or accurate, and creative.
As such, animation is a great way to tell a story and connect with your audience.
From experience, Kelvin states that when companies use animation to describe their profile, viewers tend to watch the entire video. Many also shared the video widely.
This allows the message of a company or a product to be conveyed. When customers and prospects connect then companies can encourage them to take further action.
Company profiles using animations are a great marketing tool to engage customers in an engaging way. Superpixel Animation Studios recommends this approach to make it easier for companies to create an impression, engage more successfully with new audiences, and drive more conversions.