Apple already allows app publishers to promote apps in the App Store in the search section. Now, it is seen that Apple wants to further expand the reach of advertising and promotion of the application, and display it in the "Today" section.
With this move, it will allow application publishers to highlight their applications and offerings on the main page of the App Store itself.
As always, Apple will label them, making it easy for users to distinguish between editor-featured apps, and promoted apps.
Apple says they will test this new display of advertising in the AppStore soon.
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NEWS & FACT