The emergence of various social media has increased the content that is scattered on the internet, ranging from articles on blogs, to videos on TikTok, Instagram, and YouTube. Content creators are increasingly challenged to create interesting content.
However, the biggest challenge is finding creative content ideas for the category or industry you want to focus on.
Well, did you know that only with Google capital, we can find inspiration for content ideas? Here are 5 ways to find information on Google. You can use several combinations of these keywords:
1. Name of competitor/Brand + Marketing Strategy
The first strategy is to seek inspiration from what competitors or other brands have done that have the same characteristics as us.
For example, if we often create content about cooking, maybe we can do a Google search "Buzzfeed Cooking Marketing Strategy" or "William Gozali marketing strategy"
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2. Strategy + Channel Marketing + Best + Current Year
This strategy can be used when we are looking for case studies on different marketing channels. This is usually used if we are just starting to want to create content and don't know where to place our content.
For example, if we want to find inspiration for TikTok content, we can search for these keywords on Google: "Best TikTok Strategies 2022" or "Best SEO Blog Strategies 2022".
3. Trend + Channel Marketing + Location
These keywords can help us find information regarding current content trends across various marketing channels and locations.
Examples: "YouTube Trends in USA" / "Instagram Reels Trends in USA"
4. Marketing Channel + Influencer + Industry / Category + Biggest
One of the most effective strategies for getting content ideas is to see what influencers are doing in the field you want to be in.
From there we can do "ATM" aka Observe Imitating Modifications, their strategy.
The following keywords can be used on Google to get this information: "YouTube Biggest Car Influencer" or "TikTok Biggest Beauty Influencer"
5. Strategy + Content + Marketing Channel + Industry
If we Google these keywords, we can find various compilations of content strategies that are relevant to the industry or category we are currently working on.
For example, if we are pursuing content in the health or fitness field, we can search for keywords such as: "YouTube Content Strategy for Fitness". Or if we are in the film industry, we can try "Blog Content Strategy for Film".
Here are some tips for finding content ideas with only Google capital. Hopefully this article can help those of you who are looking for content ideas!