Apple currently has two series of smartphones, namely the iPhone 14 series consisting of the iPhone 14 and iPhone 14 Plus, while the iPhone 14 Pro series consists of the iPhone 14 Pro and also the iPhone 14 Pro Max.
In terms of innovation, the iPhone 14 Pro series steals a lot of attention, with the inclusion of a new processing chip, a powerful camera, and even an interactive pill hole design through the "Dynamic Island" feature.
In parallel, it is now said that Apple is targeting the iPhone 14 Pro and iPhone 14 Pro Max models more than others. The vast majority of orders and production are seen targeting the series compared to the iPhone 14 and iPhone 14 Plus.
In fact, in terms of the order time itself, the iPhone 14 Plus is delayed for the Malaysian market compared to both iPhone 14 Pro models.
For consumers too, maybe due to the already expensive iPhone series, maybe they add a little more, and enjoy the Pro model offering with more new features.
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BUSINESS & MONEY