Roblox is one of the online games with its own world, and is widely used by children to interact and develop things creatively.
Most recently, Roblox expressed its intention to start introducing advertising starting next year. In preparation, they will start conducting pilot tests starting at the end of this year.
Today, Roblox generates their primary revenue through in-game purchases focusing on virtual goods.
Speaking of advertising, Roblox is experimenting with a format called “Portal”. Through it, when users interact with a brand, they will be taken to that brand's community on Roblox.
In addition, Roblox is also seen as wanting to experiment with the form of displaying advertisements in their world, where advertisements are displayed in the form of signs in the world, or like a store branded by a brand in the world of Roblox. This is different from pop-up ads and so on.
With this move as well, Roblox will usher in the long-awaited era of advertising in the world of metamesta, which Meta also wants to dominate.