Apple has announced a new generation Apple TV 4K set-top box with a more affordable price, which is RM699 for the WiFi version and RM799 for the WiFi + Ethernet version. These two Apple TVs are powered by the Apple A15 Bionic chip, use 30% less power, come in a more compact size, are lighter and fanless. Siri Remote is also updated with USB-C and will soon receive tvOS 16.2 update with better Siri.
Apple also no longer sells the basic Apple TV HD because it wants to ensure that users can enjoy streaming quality and receive a better user experience. According to Kuo, although this price is already cheaper than last year (starting at RM849) - the Apple TV box set will soon be sold at a more affordable price.
He estimates that the next generation Apple TV will probably be sold at a price of around $100 which is below RM500. With this price, Apple can compete with Chromecast with Google TV, Amazon Fire TV, Roku and various other smart TV set-top boxes or dongles on the market now.
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