Using the "boost" feature on social media is one of the ways to increase the number of users who can see statuses that can be uploaded on Facebook. All this time all boost purchases are taken by Meta. But earlier this week Apple changed the terms and conditions requiring payments to be made through the App Store's in-app purchase (IAP) system.
With this, users of the Apple ecosystem have to use Apple's payment system which at the same time causes Meta to lose 30% of every transaction made. This is happening on Facebook and Instagram. Because of this according to The Verge, it causes their income to suffer.
Meta's advertising revenue has been hit hard since Apple introduced App Tracking Transparency last year. With a 30% discount for each boost user, Meta's income will be further affected. Apple's actions according to Meta are to cut into the profits of other companies competing in the same digital economy. Apple said that according to App Store guidelines, any services and digital goods offered in the application must use their IAP system with no changes made.
Apple's recent action forcing developers to use the App Store's IAP has attracted the attention of various anti-monopoly bodies and consumer rights. In the Netherlands Apple was fined for refusing to allow dating apps to allow self-payments. This also happened in South Korea and Japan.