TikTok's competitor, YouTube Shorts, is getting more and more lively. YouTube starts allowing 60-second songs to be placed, can be watched on TV or console, is more accessible through its own tab, and will also share ad revenue with content creators up to 45%.
Recently, the Financial Times via TechCrunch reported that YouTube started testing shopping features through Shorts. This feature will compete with TikTok Shop which has been introduced in Malaysia since last April.
The e-commerce feature through YouTube Shorts is limited to selected content creators and is only accessible in the United States, Canada, Brazil, India and Australia for now with plans to expand more widely.
The introduction of this feature is for content creators to generate more income while helping them build their own businesses. No other details were disclosed such as transaction fees, percentage taken from each content creator etc.
Let's wait together.
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APPS & GAMES