Nothing has just had a few products under them, but now there are early reports that say Nothing will launch its own sub-brand, called Particles by XO.
It is quite surprising because it is too early to introduce a new sub-brand under them – unlike many other manufacturers who choose to present a new sub-brand after having many product portfolios under them, and focusing the new sub-brand for a new consumer category.
The first product under Particles by XO is expected to be a wireless earphone, and may include active noise cancellation support. For information, Nothing itself is ready to market around two wireless earphone products under them for the time being, and it is seen that they are still targeting this market through their new sub-brand.
For now, it is not known yet when this sub-brand will be introduced – and whether it will be for the global market, or for a few countries only.
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NEWS & FACT