If you've ever scrolled through TikTok and found a video for 'broken glass cake' or 'ugly cake', maybe you're watching a video from content creator @angelarusmin13. Before it became viral now, Angela had a unique story where people began to realize the beauty of the cake she made.
This woman who was born in Jakarta, October 13, 1998 initially created a TikTok account to promote her cake business. However, one of the first videos to go viral was unexpected.
At that time, Angela uploaded a video in which the cake she made fell while telling the process of making it which was not easy. The video was immediately watched up to 1.4 million times.
"So at first I did open an online bakery, starting during the pandemic. That's all I got inspiration from TikTok. Like, wow, it seems fun to make a video of the manufacturing process," he said.
"I used to try all the trends. Until I finally tried posting cakes. Initially, many people started watching it because the cake video fell. From there it continued," he continued.
@angelarusmin13 It's really sad, a few minutes before it was put in the fridge, it got kicked out instead😠#heartbreak #lazadahaul #mulaidarinol #KejarDiskonWIB #fyp #bikinkue ♬ Heartbreak Anniversary - Marc Daniel Bernardo
Long story short, the video of the falling cake went viral and got lots of comments from netizens. From there, Angela began to realize that being consistent with cake-making content was the right way to grow the popularity of her TikTok account.
In 2022, Angela's persistence in being creative with the world of confectionery has earned her an award from TikTok. He is included in the top five of the category 'Eats on Repeats: Favorite Culinary Trends on TikTok'. The most liked video is the creation of a broken glass cake.
"Initially it was loading, what is it, I haven't realized it yet. After that I was mentioned on TikTok myself and I just realized. Wow, it turns out that (award from TikTok -- ed) is something. Because there are so many creators on TikTok," he concluded.