Twitter will remove the blue smear that verifies identity on the accounts of certain brands, businesses and individuals who do not subscribe to Twitter Blue in the near future. To legacy smear holders, Twitter Blue for Business was announced today specifically for businesses and staff who want to verify their identity.
Twitter Blue for Business clients will have a gold smeared logo with a square Twitter logo to the right of the name. Meanwhile, the company's staff will be verified with a blue smear and a square Twitter logo on the right side of the name.
Twitter Blue for Business is Twitter's way of monetizing brands that were yesterday given free endorsements. Twitter Blue for Business is currently in a testing phase on select brands. The full launch will take place next year but information on monthly subscription prices has not been announced.
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