OPPO has become one of the best smartphone brands in Indonesia throughout 2022. This achievement is also used as a potential new opportunity for OPPO to enter deeper into the premium market.
In the official statement we received, Wednesday (4/1/2023), OPPO revealed its newest premium infrastructure, the OPPO eXperience Store. The OPPO eXperience Store is a new and comprehensive store concept that will provide opportunities for customers who want to try a variety of OPPO products and innovative technologies in a wider and more convenient location.
OPPO eXperience Store: A New Era in the Premium Market!
The OPPO eXperience Store combines white and natural colors to make consumers feel comfortable. This design aims to support the consumer experience when trying OPPO's full range of products, from smartphones, IoT and accessories.
Here, OPPO has also prepared a trained sales consultant who will accompany and explain every product detail and feature to potential customers when trying OPPO products.
OPPO Experience Store Medan
Uniquely, the OPPO eXperience Store also carries different design concepts and philosophies in each city according to local cultural values. For example, the OPPO eXperience Store Plaza Medan Fair which carries the theme 'The Nature of Lake Toba', is inspired by the beauty of the natural charm of Lake Toba which is one of the amazing tourist destinations in Indonesia.
The OPPO eXperience Store Plaza Medan Fair has a Service Zone that is integrated at the checkout and the unboxing desk area as a data transfer service area that will be accompanied personally by a sales consultant with OPPO's best service. In general, the OPPO eXperience Store consists of 3 main sections, namely:
Experience Zone
In this area consumers get unlimited experience to try various products with OPPO's best technology and innovation. The Experience Zone is made wider with various easy-to-understand and informative signage.
The expansive experience zone area will provide more comfort for our sales consultants to concentrate more and serve customers more personally.
Smart Living Zone
Here, consumers will be invited to learn more about the interconnection between smartphone devices and the OPPO IoT, thereby creating an ecosystem that is very helpful and makes it easier for users. Consumers will also be guided by a sales consultant who will provide a more personal explanation, as well as demonstrate IoT devices.
This area is equipped with a Wireless Charging Table that makes it easy for customers to charge the battery quickly and easily. This area is also a semi kids zone, making it easier for customers who bring their families or children to wait more comfortably when making transactions.
Unboxing Zone
In this area, consumers will be made as comfortable as possible to unbox new devices in a comfortable and spacious place. Consumers will also be accompanied by the best sales consultants who will guide how to operate the new equipment purchased to support their daily activities.
OPPO eXperience Store will bring fresh air to the retail store concept in the future. Not only presenting a variety of the latest products, the OPPO eXperience Store also provides a more comfortable experience and pampers consumers with the best service.
OPPO eXperience Store: New Infrastructure, Reach Premium Consumers
The OPPO eXperience Store is a concrete form of OPPO's readiness to enter the premium segment market in the coming year. Especially with the various new technologies and innovations that OPPO continues to develop in the premium segment, such as the products shown at the annual INNO Days event.
The OPPO eXperience Store was established not only to welcome a variety of premium technologies and devices, but also as a showcase to see the latest OPPO products and technologies. Visitors also had the opportunity to see the products launched at the INNO Day event.
OPPO is optimistic that with developments that continue to get better from year to year, premium consumers will continue to grow and expand in the future. This also encourages OPPO to continue to commit to presenting similar stores in several cities in the years to come.
The OPPO eXperience Store will also provide premium consumers with the best place to interact with the best services from OPPO. Both from the product side, a more comfortable place, to interaction with the selected sales consultant to get more precise information.