The Indonesian Basketball League (IBL) is ready to explore the virtual world by cooperating with Jagat.io.
This collaboration was carried out to encourage education and promotion of basketball to young people in the digital era, especially Gen Z and Gen Alpha.
"I am sure that by collaborating with various parties, Indonesian basketball will grow and become known to the people of Indonesia. Moreover, the fever or boom in basketball continues and Indonesia will host the FIBA World Cup 2023," explained IBL Main Director, Junas Miradiarsyah, in the information we received.
As the initial stage of this collaboration, Jagat.io will present basketball court creations in the Metaverse and basketball shirts that are uniquely designed with IBL characteristics. IBL's presence in the Jagat.io metaverse will also enliven the 2023 IBL Season which will roll over for 6 months around Bali, Malang, Surabaya, Solo, Semarang, Yogyakarta, Bandung and Jakarta.
"IBL's approach to cultivating a fanbase for Indonesian basketball through this metaverse is very progressive, in line with the energy that Jagat.io wants to capture. Moreover, Jagat.io as a social platform also has several features that can make it easier for Indonesian basketball fans to socialize, from the ease of creating events, gathering , or even chat like in a chat group," said Barry Beagen, CEO of Jagat.io.
Jagat.io was first launched on October 28 to coincide with the Youth Pledge Day, and was inaugurated by Indonesian President Joko Widodo. The Indonesia Basketball League is Jagat.io's first partner coming from the sports industry, having previously partnered with various brands from the technology and lifestyle industries including Noice, Play3, Bumilangit, and Indozone.
"IBL's enthusiasm in welcoming innovation hopes to spark enthusiasm from other industries as well. Metaverse is a place for socializing and community, everyone and brands can easily enter this new world and establish authentic relationships with young people in this digital era," said Barry.
Various forms of IBL collaboration and the Jagat.io metaverse will continue to be explored in stages. The presence of IBL-style basketball courts and basketball jersey in the metaverse can be accessed by the public starting January 12, 2023 via the Jagat.io desktop and mobile app.