Tim Cook is the highest paid CEO in the world behind Elon Musk and Robert Scaringe. This is because since leading Apple, the company's revenue has continued to increase beyond what was achieved under Steve Jobs. Although the company's income is still good with products still selling, Apple will cut its income by 41.7% in 2023.
This year his opinion is $49 million compared to $84 million in 2022. The cut was made after being suggested by Cook himself and guided by investors after seeing the 2023 world economic forecast which is not very positive. Although the income was cut, as compensation the percentage of stock he received linked to Apple's performance was increased to 75% compared to only 50% this year.
Tim Cook's biggest success was making the company no longer dependent on iPhone and iPod sales to stay relevant in the industry. Under Cook, Apple's services business now generates more revenue than any other business except Apple.
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