Instagram is one of the most popular social media platforms in the world today. With the number of active users growing every day, Instagram offers many opportunities for users who want to increase their engagement and reach.
Here are 5 ways you can increase thousands of engagement and reach on Instagram:
1. Maximize Instagram Explore to find ideas
Instagram Explore is a great tool for finding useful ideas, inspiration and content. By using Instagram Explore, you can find various kinds of image posts, videos, and Reels posts that can provide new ideas.
The best way to get the most out of Instagram Explore for the idea process is to check out content that is relevant to your niche and the latest trends on Instagram.
You can also search for popular hashtags, influencers and see how they use Instagram to promote their products or business. Don't forget to follow and save posts as references, because the Instagram algorithm will adjust the content that appears with what you save and follow.
2. Study Published Content
Apart from looking for content ideas, study previously published content. From old content, you can learn what type of content really suits your audience, starting from the topic of discussion, copywriting on titles and captions, and the type of visuals used.
3. Following the Meme Trends
Memes are one of the most popular trends on social media today. This trend is fun, funny, entertaining, and can spread messages quickly. By utilizing memes, the Instagram audience will feel entertained even if the discussion is informative or selling.
Well, you can search for popular memes online or make up your own, and try to spot the trends. Many use memes in different contexts and sometimes memes are one of the media where online trends fly. Take advantage of this condition because apart from getting the latest stock memes, you can find out about new trends.
4. Sharing Ideas
When a brainstorming session is looking for new ideas, it would be better if done together or in a team. Sharing ideas with others will help generate more creative ideas. But, don't forget to do your own research before the brainstorming session. Make sure you have provisions and don't come with an empty head.
If you don't have co-workers or a team, try sharing with close friends or family to help the process of finding ideas.
5. Content Execution
Content execution is easy but complicated to realize. Sometimes what's in your head turns out differently when it becomes real.
One of the things that can be done to optimize this process is to prepare the content in detail. Start by writing down the concept that is in your mind. By writing, ideas can be reflected properly and regularly.
When creating sample content, make the layout specific and detailed. If the content is in the form of a photo, imagine what angle it was taken from. If it's a picture or graphic, imagine the color, shape, and type of font you want to use. All of these details can be described first in a notebook, presentation slides, or using Canva as an outline.
By considering these 5 ways to increase thousands of engagements and reach on Instagram, you will be closer to your goal of reaching a wider audience.
Start by optimizing the process of finding ideas through Instagram Explore, study previous content, follow meme trends, share ideas, and execute content in detail.
If you can implement these strategies, you can reach a larger audience and increase engagement and reach on your Instagram.