TM Roh, President and Head of Mobile eXperience (MX) Business, Samsung Electronics revealed during a recent visit to Malaysia, that the response to the new Galaxy S23 Series in Southeast Asia has been very positive.
"After launching the Galaxy S23 Series, we received a very positive market response in this region. Compared to the Galaxy S22 Series, demand for pre-orders has increased, and interest in the Galaxy S23 Ultra has exceeded expectations," claimed TM Roh in a statement quoted. us, Friday (17/2/2023).
He also noted that the majority of consumers in Southeast Asia chose the Galaxy S23 types with a higher storage capacity when pre-ordering. Many consumers in this dynamic region, especially the younger demographic, have a keen interest in new, powerful mobile experiences.
"In the Galaxy S23 Series, we are bringing together innovative experiences in terms of camera, gaming and connectedness in a smartphone," said TM Roh.
"We have also used a wider variety of recycled materials in more components than any other Samsung Galaxy smartphone, raising the bar for premium technology so that consumers can enjoy the best experience while contributing to a healthier earth."
Without neglecting the existing challenges in the macroeconomic climate, TM Roh stated that Samsung continues to pave the way for future growth through its enhanced product lineup, including the S series, Z series, and A series.
He emphasized Samsung's strength in providing connected experiences through the Galaxy device ecosystem such as smartphones, wearables and tablets, as well as TVs and home electronics. "The strength and resilience of the premium category across our MX business will help us create and prepare for the future," he said.