Instagram has various interesting features through updates that are given from time to time. This includes a live in-app shopping feature that not only allows merchants to include tags on products in a live stream. In fact, it also invites users to participate in the live streaming, including for shopping purposes.
Citing sources, the feature will be completely stopped from March 16. With this, users can no longer leave any product tags in live streams on Instagram. This change was made to help Instagram focus on other features that give more added value to users and the application itself.
This change is also related to the termination of the Shop feature that was made before. It is however limited to direct stimulation only without affecting other features. This means users can still promote their respective products by leaving tags on the main feed as well as Reels.
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