Bing is ready to expand their search engine offering by introducing Bing Chat which is generated with GPT-4, and displays content and search results to users through a form of conversation.
It uses the same technology as ChatGPT, but is enhanced with the inclusion of data and content indexed by the Bing search engine.
Most recently, like other search engine offerings, Bing will also begin displaying advertising on chat results through Bing Chat.
And in an effort to take care of the publishers and owners of content on a website that is included through Bing Chat, Bing now states that it will share income with friends whose content is displayed in the response of a chat with an ad.
For now, it is not known how the division will be made, and how much revenue through it will benefit content publishers. But, perhaps this move avoids content publishers hating artificial intelligence-based search engines like this, for not driving traffic to the site.